Hey Everyone,
Just thought I'd share this with you.. About a month ago we rolled out a new pricing page for www.teamworkpm.net. Before we committed to the new design, we decided to run an experiment using Google Website Optimiser to see how it compared with the old page; so 50% of visitors got the old version and 50% got the new version.
It's 6 weeks later and the results are in. It's definitive: The new version of the pricing page yields a 27.7% improvement on the number of users who sign up!.
Here is the old version:
And here is the new much improved version:
Goes to show, clean and simple beats information overload every time.